Translating your website into multiple languages is a significant investment, but it can also be very rewarding. It can help you reach a wider audience, improve your search engine optimization (SEO), and strengthen your brand.

Reach a Wider Audience

Translating your website into Russian and English can help you reach a global audience. This means that you can connect with new potential customers and partners, and increase your sales.

The Different Aspects of Website Translation

A website is composed of two parts; a technical aspect describing the products and services, with a commercial aspect describing the relevance of your offers, and a second part detailing your prices with the terms of the offers and the general terms of sale. Translating a website is not as easy as it might seem, hence the need to consult a professional translator who has the necessary legal and technical knowledge. Every translation requires specific research for each topic to be translated.

Examples:

• A French cosmetics company saw its sales increase by 20% after translating its website into English.
• A Russian travel agency was able to expand its operations into Europe after translating its website into multiple languages.

Pricing

The cost depending on several factors, including:

• The number of languages into which the website must be translated
• The volume of text to be translated
• The complexity of the content to be translated
• The turnaround time

In general, the cost of translating a website ranges from €300 to €1,000 per language

Improve Your SEO

Translating your website can also help you improve your SEO. This is because search engines favor websites that are available in multiple languages.

Examples:

• A French tourism website that was translated into English saw its ranking in Google search results increase by 50%.
• A Chinese technology company that translated its website into Spanish saw its organic traffic increase by 30%.

Strengthen Your Brand

By translating your website into the language of your target audience, you are showing them that you care about their needs and that you are open to doing business internationally. This can help strengthen your brand and position you as a leader in your industry.

Examples:

• An Italian clothing company saw its reputation improve in Europe after translating its website into English.
• An American university was able to attract more international students after translating its website into multiple languages.

Conclusion:

Translating your website is a major decision, but it can be very beneficial for your business. If you are considering expanding internationally,  is a great way to start.

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L’article Why Translate Your Website? est apparu en premier sur Larina Translation.

Artificial intelligence (AI) has been the proverbial sword of Damocles hanging over the translation profession since the mid-20th century, marked by early experiments with automatic translation systems initiated during the Cold War.

Since then, approximately every 5-10 years, the translation profession has been regularly sentenced to imminent death. Thus, translators have been struggling like gladiators in the arena of ancient Rome, awaiting a verdict from the emperor and the audience, determined by a simple thumbs-up or thumbs-down gesture.

Having specialized mainly in consecutive interpretation over the last decade, it seemed to me that discussions and debates on whether new technologies would replace translators were primarily focused on written translation.

Beyond Technology: Why the Future of Human Interpretation Remains Robust Despite AI Advances?

I am often asked if I worry that new technologies, enabling written and oral translations, will render my profession obsolete.

Indeed, nowadays, these technologies are becoming increasingly proficient in translating technical, legal, or other texts where terminology and phrases are repetitive and fairly standard. There are also technologies capable, with a few clicks, of speaking most languages worldwide.

However, no, I am not worried at all, and new technologies do not frighten me. Here’s why:

Firstly, the goal of interpretation is much broader than merely transmitting an orally produced message from one language into the words of another. The ultimate goal of interpretation is to ensure effective communication when interlocutors understand each other well and achieve their goals.

The message conveyed directly by words represents only a part of communication, its formal content. Although new technologies are competent enough to handle this part, they are not yet equipped with certain qualities to compete with a human in situations requiring interpretation.

The Complexity of Communication: The Crucial Importance of Non-Verbal Communication and Context for Quality Interpretation

During oral communication, much more is conveyed through nonverbal than verbal communication. A lot also depends on the context, defined as “the situation within which something exists or happens, and that can help explain it” (Cambridge Dictionary).

The meaning of a sentence results from the combination of verbal and non-verbal communication as well as the context. The same sentence, “Would you mind taking out the trash?” can have different meanings depending on the context and non-verbal elements.

Delivered with an aimable intonation and in the context of a good relationship between interlocutors, it can mean: “I would be very grateful if you helped me take out the trash.” On the other hand, a frustrated tone in the context of a bad relationship between interlocutors can change the meaning to: “I’ve told you several times to take out the trash; I’m fed up with having to remind you every time.”

Language and Culture: AI Cannot Yet Overcome Cultural Challenges for Performing Flawless Interpretation

Language is one of the elements that constitute the peculiarities of each nation’s culture. People speaking different languages often have different cultural codes: the same gesture does not have the same meaning for nationals of different countries.

A classic example: the thumbs-up gesture has positive meanings, indicating approval in the United States, but very negative meanings in some South American countries. Thus, when a U.S. president used this gesture during a visit to South America, a diplomatic conflict was narrowly avoided.

The culture of each country is not limited to gestures but encompasses several other aspects that can play a key role in understanding and interpreting the message expressed by words. Grasping and deciphering non-verbal messages as well as the context accompanying a verbal message are integral to the interpreter’s work. Artificial intelligence is not yet capable of performing this task.

Conclusion

In one of the articles on artificial intelligence that I’ve read recently, I’ve appreciated the following phrase: “Will people in certain professions soon be replaced by new technologies? No, these people will rather be replaced by others who master these technologies.” For me, artificial intelligence does not eliminate the interpreter’s profession but rather transforms it. Artificial intelligence also has the potential to become a tool that allows interpreters to progress professionally more quickly.

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L’article Artificial Intelligence: A Death Sentence for Interpreters? est apparu en premier sur Larina Translation.